ROBERTA MAGRINI
BOOKING & PUBLICITY
Welcome to
Roberta Magrini Booking & Publicity
I am Roberta Magrini, a veteran talent booking, talent relations, and publicity executive with more than 34 years of experience in hip-hop, R&B, television, film, digital media, and independent label consulting. As a former Senior Director at Priority Records and Jive Records, I have developed and managed campaigns for major and independent artists, record labels, entertainment companies, and special projects. I have also booked and coordinated talent for documentaries, television series, podcasts, digital productions, and live events, building long-standing relationships throughout the music and entertainment industries.
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Talent Booking and Talent Relations​
Film, Television, Documentary, and Podcast Booking
Identifying and securing artists, producers, executives, cultural figures, experts, and interview subjects for scripted and unscripted productions and podcasts.
​Live Event and Panel Booking
Securing hosts, moderators, performers, DJs, speakers, panelists, and special guests for conferences, festivals, screenings, premieres, and private events.
Casting Research and Outreach
Developing targeted talent lists and managing outreach to artists, representatives, managers, publicists, labels, attorneys, and other decision-makers.
Talent Coordination and Relations
Managing availability, scheduling, appearance terms, travel requirements, production communication, approvals, and participation details.​
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Publicity Services
Publicity Campaign Development
Customized campaigns for artists, labels, executives, film and television projects, podcasts, books, digital content, and special events.
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Media Relations and Placement
Campaign support for albums, singles, music videos, tours, documentaries, television programs, books, podcasts, and special projects, with targeted outreach to television, radio, print, digital media, podcasts, and culturally relevant platforms to secure interviews, features, reviews, and promotional coverage.
Press Materials and Messaging
Development and refinement of biographies, press releases, media alerts, talking points, electronic press kits, and promotional copy.
Digital Publicity
Online campaign strategies designed to increase visibility, engagement, and audience awareness.
Independent Label Consulting
Strategic guidance in publicity planning, artist positioning, release scheduling, campaign execution, and long-term development.
Media Training and Crisis Communications
Preparation for interviews, appearances, panels, and sensitive media situations.
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The Work
Notable Publicity Campaigns
Selected publicity work includes campaigns for Mass Appeal, Jay-Z, Ice Cube, Snoop Dogg, Charlie Wilson, Mobb Deep, Bun B, Killer Mike, N.O.R.E., T-Pain, Clipse, UGK, Nappy Roots, and Paris with Guerrilla Funk Recordings.
Notable Talent Booking Work
Selected talent booking and casting work includes Rapture for Netflix, The Field for Starz, Bitchin’: The Sound and Fury of Rick James for Showtime, Rhythm Roulette for Mass Appeal, Around the Way for Hulu, G Herbo: City of Sorrow, Drink Champs, Juan Ep, and Freaknik: A Discourse on a Paradise Lost
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Let's Get Started
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Whether you are launching a new artist, developing a publicity campaign, producing a documentary, booking guests for a podcast, or searching for the right talent for a film, television, digital, or live project, I would be pleased to discuss how I can help.
Please complete the contact form below with information about your artist, company, campaign, production, timeline, and specific needs. Include as much detail as possible so I can better understand your goals and determine the best approach for your project.
Let’s create a campaign that gets attention or secure the talent that brings your project to life.